In this day and age, video has become increasingly powerful as a marketing and advertising tool. ‘Video marketing’ is one of the most powerful forms of digital marketing and distribution through platforms like YouTube, Vimeo, Vine and company blogs has only increased its potential.

Videos can also be an integral part of other marketing campaigns or tools. You can use them for traditional advertising, for crowdfunding projects, for digital products or for training videos.

Videos work because they grab attention and engage the audience. Whereas our attention may wander when reading a blog post or an article, videos draw us in and then keep us engaged right until the end. They have the power to move us and to motivate us and when done correctly they can be far more persuasive and leave a much better lasting impression than any other form of media.

What’s more, video marketing makes sure your business is taken seriously. Customers assume that companies capable of creating high quality videos with great production values must have experience and resources at their disposal. The assumption is then that these resources will result in their other products and services.

Essentially, high quality videos allow you to make the kind of impression that you want to make and they give you a huge edge over the competition. This is how you compete with the major players in your industry or niche.

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